Bachelor in digital marketing

Course Description

At Udified Skill, our Bachelor in Digital Marketing course is ideal for beginners who want to make a strong foundation in the digital marketing. This course includes 54+ industry-relevant modules, like Graphic Designing, Video Editing, Website Design & Development, Social Media Marketing, SEO, Local SEO, Google Ads, Content Marketing, Conversion Marketing, and Analytics & Tracking etc. You will get hands-on experience in all the key areas of digital marketing. if you want to start your own business, or wants to become a freelancer, or join a company or corporate, this course gives you the right skills to kickstart your journey in digital marketing. This course is Designed with practical learning and real-time projects, it’s the ideal choice for students, job seekers, business owners and anyone looking to make a career in digital marketing.

Industry approved curriculum

150+ paid AI tools

National and international certificate

Live projects

100% Job placement

Our industry-recognised course has been created with input from leading companies and professionals in each industry so that you can learn the skills which are in-demand by employers. Each module has been updated and adapted to keep up-to-date with trends and real-world job roles so that what you learn is actual applicable knowledge that you can use in the workplace. Whether you are looking to break into a new career or want to upskill to improve your employability, the course presents all the key information in a concise and easy-to-understand manner. You will gain real confidence and skills to learn from in an ever-changing, fast-paced digital world. Once you learn with us, you will be that much more competitive from your peers and once a skilled professional, highly coveted by employers. This course will build your foundation to grow and succeed in your digital marketing career and a competitive digital landscape.

Udified Skill Institute gives students real-world experience with over 150+paid AI tools that are keys to digital marketing success. Students will use popular platforms to build a professional website with Elementor, multiple platforms such as Upwork and Guru to find and manage freelance jobs, improve a website's Google ranking using SEMrush, Scheduler uploads using social platform Buffer and Social manager Sprout Social, design projects using Canva, edit video using Wondershare Filmora, and run online advertisement on Meta and networking using AngellList. Students do hands-on real applications with industry standard AI tools. In classroom activities, students are developing applied skills, confidence, and reactions to replicate what they may encounter in the real world of digital marketing. Our curriculums will have every student work ready, the ability to meet employer needs today and preparing students to use the latest technology. By mastering superior AI tools, students' skill level advanced past their competitors, and now will be ready to start their digital marketing career, freelance, or personal business.

At Udified Skill, we do not just help you to learn. We help you learn and receive certifications! Our digital marketing course provides more than 14 prestigious national and international certifications from world-class platforms such as Google, Meta (Facebook), Hubspot, SEMrush, Canva, ChatGPT, etc. These certificates are available in key segments like:

SEO (Search Engine Optimization)
Social Media Marketing (SMM)
Google Ads & Google Analytics
Email & Inbound Marketing
Content Writing With AI Tools
Graphic Designing with Canva Pro

Each certification adds tremendous value to your resume, builds credibility, and gives you a distinction in both any job interviews and client pitches. They are all accepted globally and that assists you irrespective of whether you are applying for a job, freelancing, or starting your own agency in India or abroad.

The best way to learn digital marketing is to do digital marketing, which is exactly what our institute will give you! From Day One, you will complete real-life work that addresses real industry problems. You will use the same tools and methodologies that marketing professionals use: SEO, social media management, paid advertising, content development, and analytic tools. With a practical format, you will gain friendship with takeaways relevant to employers, developing skills that last a lifetime, and learning to think like a marketer. Whether you are starting digital marketing for the first time, or you want to grow your business (more about that later), we want you to become job-ready! By doing the job, we want you to have real-world experience, so you can transfer what you learn into your workplace with confidence. When you learn with us, you should walk away with the confidence and expertise that you can take and use with you in a rapidly changing digital marketing environment! More importantly, you want to impress employers, or clients. Now it is time to start your career!

At Udified Skill Digital Marketing Institute, we take your success very seriously. We don’t just teach you skills; we help you build a real career. Our team of experienced faculty have strong relationships with some of the leading companies so we can connect you with real opportunities right after you graduate. From perfecting your resume to getting you interview-ready, we help you every step of the way! Another distinguishing feature of Udified Skill is our exclusive job portal that partners with over 150 top companies and MNCs actively recruiting skilled professionals who trained through Udified Skill! This gives you direct access to a wide range of new job opportunities, and brought to you by reputable employers who are eager to hire fresh talent. Our objective is to ensure that you have the confidence and preparation necessary to enter the job market. You will have a clear pathway to start your digital marketing career with active employment support and direct access to our growing list of companies supporting this program. Enroll with Udified Skill and take full advantage of the unique resources .

Who can join this course?
What you will learn from this course?
Why You Should Learn from Udified Skill?
Program Curriculum
End-to-end career assistance
Tools You will learn
Hiring Partners
Learning Outcomes
Mentor

Who can join this course?

1. Business owners

who want to learn digital marketing basics understand how to harness online tools to grow their business, while learning how to implement and structure successful strategies, that help produce awareness, sales, and outbound marketing.

2. Working professionals

who want to learn more about digital marketing will see value in the knowledge gained in areas like advertising, SEO, social media, etc, to remain current and competitive in a fast-paced, technology-driven environment for personal career growth.

3. Individuals and students

who want certifications in the digital marketing essentials, are easily exposed to the main concepts, definitions, tools and knowledge basis and learn the skills to pursue a successful career in digital marketing. We leave them more confident, and with improved opportunities.

4. Housewives wanting

to rebuild their own revenue-generating future, can build skills as digital marketing professionals from scratch, start working from home, or create a business of their own. The course has been thoughtfully constructed as easy to follow and flexible with all abilities.

5 No matter who you are, if you want to learn about digital marketing…

you will find our course easy to grasp and practical. There are no bells and whistles, and no fluff. We teach ‘real-life’ project & construction-based skills, that can be instantly actioned to get you results.

What you will learn from this course?

Expert-led, easy-to-follow training designed for all skill levels.
Gain practical experience through live projects and real-world exercises.
Learn the latest tools and strategies including SEO, social media marketing, Google Ads, and Meta Ads.
Stay up-to-date in the fast-changing digital marketing field.
Open doors to better job opportunities, freelancing, and business growth.
Build your confidence and skills with hands-on, employer-valued knowledge.
Join Udified Skill Institute and start your journey to becoming a skilled and successful digital marketer!

Why You Should Learn from Udified Skill?

Choosing the best institute is the first step toward a successful career in digital marketing and Udified Skill stands out for many reasons. We offer an AI-based learning approach, ensuring our students are trained with the AI integrated and modern tools and techniques used in the industry today. Our curriculum is very carefully designed by experienced professionals. We have our own digital marketing agency, so you gain practical, job-ready skills from day one.

At Udified Skill, you don’t just learn theory — you work on live projects, ad campaigns, website creation, and more. Our course includes 14+ national and international certifications from global platforms like Google, Meta (Facebook), HubSpot, and SEMrush, which adds great value to your resume. We also provide complete career support, including freelancing guidance, interview preparation, and job placement assistance.

Our fees are affordable, and we offer easy EMI options, so quality education is accessible to everyone. Whether you’re a student, working professional, entrepreneur, or homemaker, our flexible batch timings, including weekend options, make it easy to fit learning into your routine. Located at a prime spot in Dwarka Mor, Delhi (near Metro Pillar No. 786), we provide a fully equipped digital lab and a supportive environment where every student gets personalized attention and 1-on-1 doubt support.

Join Udified Skill and take the first step towards becoming a certified, confident, and in-demand digital marketer.

Program Curriculum

Introduction to digital marketing

Digital marketing is marketing of goods or services via digital media such as search engines, social media, email, and websites. It enables companies to reach customers online where individuals spend most of their time. With SEO and content, paid advertising and analytics, digital marketing has powerful tools to build brands and drive results in today’s digital age.

Basics of Digital Marketing

Digital marketing is really all about reaching individuals online on channels that they’re already consuming—such as Google, social media, email, and websites. It encompasses such as SEO, content marketing, paid advertising, and analytics. The objective is straightforward: reach the right people, at the right time, in the right place. It’s a clever, contemporary way to build any business in the modern world.

WordPress Website Design

WordPress site design is all about developing stunning, effective sites with the globe’s most popular platform. It’s easy to use, customizable, and ideal for personal blogs to business sites. With thousands of themes and plugins, you can create a site that appears awesome and performs just the way you want—no coding necessary.

Social Media Marketing

Social Media Marketing is all about setting your brand apart online. We create beautiful posts, monitor your accounts, and interact with your audience to establish long-term relationships. From planning to implementation, we do it all. Let your brand sound louder and travel farther with intelligent, imaginative social media marketing.

Graphic Design

Great design says it all. Our graphic design creates your brand to life through compelling images, crisp layouts, and innovative ideas. From logos to brochures and social media posts, we develop designs that make an impression. Let us bring your idea to life in beautiful images that grab attention.

Search Engine Optimization (SEO)

“Search Engine Optimization (SEO) is the process of helping a page rank higher on a search engine like Google. SEO means optimizing the content, keywords, and technical aspects of a webpage. SEO is about driving organic traffic and awareness for your brand or retirement community. If a company is looking to grow their digital presence and connect with their target audience, SEO is a key strategy.”

Google Ads and Paid Marketing

Google Ads and paid advertising enable companies to reach their audience fast by displaying targeted ads on search engines and websites. You only get charged when someone clicks, so it’s affordable and trackable. It’s fantastic for driving traffic, leads, or sales in a rush. Paid marketing can provide potent results with the correct strategy.

Content Marketing

Content marketing is about making relevant, valuable content to capture and connect with your audience. Rather than product-pushing, it establishes trust by way of blogs, videos, social shares, and more. It keeps your brand top-of-mind and propels long-term outcomes. Wonderful content converts readers into buyers and buyers into evangelists.

Email Marketing

With email marketing, you have an easy, quick way to contact your audience, via messages they actually care about. Whether a special offer, a helpful tip, or any news, email marketing arrives in their inbox. With a little bit of planning, email marketing builds trust and reinforces your brand. There are many pluses too: it is inexpensive and will deliver good results over time.

Meta Ads

Meta Ads (formerly Facebook Ads) allows you to connect with your ultimate audience across Facebook, Instagram and beyond. You can target users based on their interests, their behaviors or their locations. By this alone, you can see how remarkable your ads can potentially be. It’s best used to build your brand, drive sales to your products, and increase your leads. If you are able to strategize properly, to properly setup your Meta Ads, you can get you real results.

Analytics and Reporting

Analytics and reporting let you see how your marketing is evaluating. You have full transparency into what is working, what is not working, and where to improve. It can help you with better decision making, and help you get better results. When you know the facts, you can scale faster and spend less time guessing.

Branding

Here Udified Skill Institute at dwarka mor, we will teach you how to develop a strong brand identity that will set organizations apart. We will teach you how to design logos, determine colors, and build a connected brand message. You will learn how branding generates trust and creates a personal connection with customers. Brand positioning and brand storytelling is part of our course to help your organization produce an unforgettable brand.

Social Media Marketing

Learn to utilize the biggest social media platforms such as Facebook, Instagram, and Twitter to build any business. We show you how to create posts that capture the attention of your audience, run campaigns that are successful, and grow a fan base. You will also learn how to handle performance and increase your social media metrics, reach, and marketing

WhatsApp Business Marketing

Explore how to use WhatsApp Business to communicate with customers. You will learn how to set up your business profile, send automated replies, and send Product list. We teach you about building relationships and increasing sales with targeted WhatsApp marketing.

Influencer Marketing

Learn to work with social media influencers to market products and services. We show you how to find good influencers, create campaigns, and measure success. You will learn to use Influencer Marketing to maximize exposure and enhanced credibility for your brand in an efficient manner.

Drop Shipping

Learn the drop shipping business model of selling products online, without inventory. We will guide you through setting up your online shop, sourcing suppliers and fulfilling orders. You will learn how to start a low-cost e-commerce business, and promote it effectively.

Affiliate Marketing

Learn to earn commission by marketing other businesses’ products. Join affiliate programs, create content, and direct traffic to your affiliate links. We believe in ethical marketing methods to earn an income, and build trust online. We will guide you all this things.

Microsoft Clarity

Udified Skill Institute at dwarka mor, teaches students about Microsoft Clarity, which is a free tool that helps gain understanding of how people behave when they visit a website. You will learn about various features such as heatmaps and session recordings to see where users click, scroll and spend most of their time.
Knowledgeable business owners can use this data to make improvements to their website design and increase sales. Our course instructors can help you with how to Insert Clarity, Review data and resolve issues such as broken links and lagging pages. You will also learn how to collect user experience insights while protecting user privacy. Once you have mastered Microsoft Clarity, you can start making websites easier to use and more successful.

Video Editing

Our course included a video editing component utilizing beginner-friendly tools that included things like Microsoft Clipchamp, filmora , and green screen video editing. We will teach you how to upload videos, trim segments you don’t want, add text, filters, transitions, anything to make your video in a professional style. Weteach you how to create innovative marketing videos for social media, websites,and follow-on ads. You will practice adding background music to your videos,using templates on videos to save time. Videoediting is a creative upper level skill set and allowbusinesses to attractand retain customers through fun engaging content. By the end of the course, you will be confident that your video will stand out.

Google tag manager

At Udified Skill Institute dwarka mor students will be taught how to use Google Tag Manager (GTM), the One Tag for all the tracking tags you will need to manage your website activities as it is a very powerful tool which requires absolutely zero technical knowledge to set up tags and track your activities on your website without changing your site code. We will be learning about the use of tags, triggers, and variables to collect important data such as clicks on user content, form completions, and conversions. Throughout the course, you’ll learn how to install GTM on your website, and link that with your Google Analytics, and all other tools to get better data and reporting. You will start to understand how to easily track how website visitors spend their time, and how to improve marketing efforts to improve website visitor behaviour. When you have finished with learning Google Tag Manager you will be able to assist business make better educated decisions using real behaviour verification.

Meta WhatsApp API campaign marketing

At Udified Skill Institute dwarka mor, students learn to use the Meta WhatsApp API for running high-performance marketing campaigns. Businesses are increasingly taking advantage of the ability to send personalized messages, promotions, and updates to customers using WhatsApp through the WhatsApp Business API – meaning businesses can message their customers through WhatsApp, and even reach thousands of customers at once, with a high open rate. You will learn how to set up your WhatsApp Business API, develop approved message templates, and even automate many of your campaigns to yield better results. We cover how to integrate the WhatsApp API into your site or customer relationship management (CRM) software to manage the conversations that develop from your campaigns and measure the performance of all your campaigns in one place. By understanding WhatsApp API campaign marketing you can improve customer touchpoints, offer immediate support, and increase selling opportunities using one of the most popular communication tools in use today.

End-to-end career assistance

Resume building Create a professional resume that highlights your skills and achievements.
LinkedIn Optimization Make your LinkedIn profile stand out to recruiters.
Portfolio Creation Build an impressive portfolio to showcase your work.
Mock Interviews Practice with real-life interview scenarios to boost your confidence.