In the world of digital marketing, one term you will always hear is SEO. But do you kno what is SEO? And how does Google decide which website should rank on top of search results?
In this blog, we will explain SEO in easy language and tell you how Google ranks websites in search feed.
Let’s dive in!
What is SEO?
SEO (Search Engine Optimization).
It means improving your website so that it shows up higher in Google search results when people search for something relatable.
Example:
If someone search "best digital marketing course in Delhi", and your institute’s website shows on top, that’s because of good SEO.
Why SEO is Important
- 93% of online experiences starts with a search engine.
- Google handles over 8.5 billion searches per day.
- Top 3 results get more than 60% of clicks instead of rest results.
If your website is not on the first page of Google, most of the people will never finds you.
How Google Works (in Simple Terms)
Think of Google like a huge library.
It sends out tiny bots called “Google crawlers” that visit every website and collect information. This process is called “Crawling and Indexing.”
Then, when someone searches something, Google tries to show the most useful, relevant, relatable and trustworthy websites.
But how does Google can decide which website is the best and ranks on top?
That’s where SEO comes in existence.
3 Main Steps Google Uses to Rank Websites
- Crawling
Google scans your website pages using their bots. - Indexing
It stores your page in its database (index) based on your content. - Ranking
When someone searches, Google picks the most relevant pages and ranks them accordingly.
Top SEO Factors That Helps Google For Ranking Websites
Here are the main things Google looks at when deciding which website should be comes on top:
Quality Content
"Content is King" – This stills hold true in 2025.
Google wants to show websites that answer people’s questions easily,clearly and in detail. Your content should be:
- Original and unique
- Well-written and easily understandable
- Useful and informative
- Includes keywords naturally
Example:
If you’re writing about “Digital Marketing,” include related terms like SEO,SMM, social media, PPC, content marketing, etc.
Keywords and Search Intent
Keywords are the words people type into Google to search something.
Search Intent is the reason behind their search.
Types of intent:
- Informational: What is SEO?
- Navigational: Udified Skill website
- Transactional: Buy digital marketing course
Tip: Use tools like Google Keyword Planner or Uber suggest to find what people are mostly searching for and add those terms and keywords to your content naturally.
Mobile-Friendly Website
More than 70% of people are Google searches on mobile.
If your website doesn’t have good look or work properly in mobile, Google won’t rank it on Top.
How to fix it:
- Use responsive design
- Avoid more popups that can block content
- Make sure buttons are clickable
Page Speed
Nobody likes slow websites.
Google gives better rankings to websites that loads fast.
Tip:
tools like Google PageSpeed Insights or GTmetrix to check your speed. Compress images, use caching, and avoid heavy scripts.
Backlinks
Backlinks are like votes of trust. If other websites link to your site, Google thinks you’re trustworthy and reliable.
But quality always matters more than quantity.
Example:
A backlink from NDTV NEWS website is more valuable than 50 backlinks from unknown blogs.
How to get backlinks:
- Write guest posts
- Create high-quality content people want to read and share
- Follow and use PR strategies
Technical SEO
This is about how your website is built.
Things to focus on:
- Clean URL structure (e.g., www.udifiedskill.com/seo-course)
- Use of Meta Tags (Title, Description)
- use of proper headings (H1, H2, H3...)
- SSL certificates (https)
- Fix broken links or 404 errors in website
User Experience (UX)
Google tracks how people’s are behaving on your website.
If people:
- Click, stay & scrolling= Good sign
- Leave quickly (high bounce rate) = Bad sign
Make sure:
- Your site is easy to navigate
- Content is well mannered & properly organized
- Use videos, visuals and bullet points
Local SEO (For Local Businesses)
If you have a business like a shop, clinic or coaching institute Local SEO is very important.
Steps to improve Local SEO:
- Create a Google Business Profile (GMB)
- Add correct Name of business, Address, and Phone no. (NAP)
- Encourage students/customers to give reviews
- Use local keywords like “digital marketing institute in Dwarka Mor”
Freshness of Content
Google prefers websites that updates on regular basis.
Update your blogs, add new content, and keep your information updated.
AI and SEO in 2025
Google is now using AI models like BERT and MUM to understand your content better.
This means your content should be:
- natural and conversational
- Answer the questions clearly
- Provide in-depth value, and details
Avoid keyword stuffing and write for humans first, not bots.
Common SEO Mistakes to Avoid
- ❌ Copying another websites content
- ❌ Using too many keywords unnaturally
- ❌ Not optimizing or compressing images
- ❌ Ignoring mobile optimization
- ❌ No internal linking (between your own pages of websites)
- ❌ Ignoring analytics
How Long Does SEO Take?
SEO is not a simple trick. It takes time and consistency. On average:
- 3–6 months for new websites
- 1–3 months for existing websites with some SEO previously done.
Patience + effort = good results.
Best SEO Tools to Use
Here are some useful tools (free & paid):
-
Google Search Console
FREE
-
Google Analytics
FREE
-
Uber suggest
FREE
-
SEMrush
FREE
-
Ahrefs
FREE
-
Yoast SEO
FREE
SEO Checklist for 2025
- ✅ Keyword research
- ✅ Mobile friendly design
- ✅ Fast page speed
- ✅ Quality, useful content
- ✅ Internal and external linking
- ✅ Local SEO setup
- ✅ Image optimization
- ✅ Schema markup
- ✅ Regular updates
- ✅ Monitor with Google tools
Conclusion: What You Should Do Now
SEO is not optional - it’s essential and must.
Whether you’re a student, business owner, or digital marketer, learning SEO can helps you to grow faster online. It helps your website rank on top, attract more traffic, and convert visitors into customers.
Learn SEO at Udified Skill
At Udified Skill, we teach practical SEO using real tools and live projects.
- ✅ 90+ Modules
- ✅ Google Certifications
- ✅ Internship & Job Assistance
- ✅ 1-on-1 Mentoring
- ✅ AI Tools Included
📍 Location: Pillar No. 786, 2nd Floor upon Agrawal Sweets, Dwarka Mor
🌐 Website: www.udifiedskill.com
📞 Call: 7836831920
"Learn the skills today that will make you future-ready."
FAQs
- Q: Can I learn SEO without coding?
A: Yes! Most of SEO is non-technical and can be done without any coding knowledge. - Q: Is SEO better than Google Ads?
A: Both have their own benefits. SEO gives long-term free traffic; Ads gives instant result. - Q: Is SEO dead in 2025?
A: No! In fact, it's more important than ever with the rise of AI-based content and search.
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